Aveeno Daily Moisturizing Lotion is a dermatologist-recommended body lotion that provides long-lasting moisture for 24 hours. Formulated with a unique blend of natural colloidal oatmeal and rich emollients, it helps to soothe and soften dry, rough skin. The non-greasy, fragrance-free formula is gentle enough for sensitive skin and is clinically proven to moisturize and improve skin texture.